By Mehdi HassanSearch for website redesign cost and you'll find a lot of "it depends". It does depend, but on specific things you can list and price. This guide gives the ranges we see quoted in 2026, the line items that are often left out, and our own fixed price, so you can judge any quote you receive.
How much does a website redesign cost in 2026?
A startup website redesign typically costs about $12,000 to $40,000 at an agency in 2026, based on the ranges we see quoted, though quotes vary widely. Small sites with a handful of pages sit at the lower end. Larger sites with many templates, custom integrations or heavy content migration sit higher. The redesign is one decision in a broader website redesign project, and the scope decides the price more than anything.
Platform matters too. Directional ranges quoted for agency builds are about $3,000 to $28,000 on Framer, $5,000 to $80,000 or more on Webflow, and $20,000 to $120,000 on custom Next.js. These ranges overlap a lot, because a small Next.js site can cost less than a large Webflow one.
What does a website redesign cost by scope?
Website redesign pricing scales with scope: a copy or visual refresh costs much less than a full rebuild, and migration adds a percentage on top. The table shows typical market ranges alongside Designify's fixed prices. Treat the market figures as directional ranges we see quoted; they vary by region, team and page count.
Scope | Typical market range quoted | Designify fixed price |
|---|---|---|
Design-only refresh or redesign | Varies; often priced as a design project | $3,000 brand & design sprint (Figma files) |
One landing page, designed and built | Varies by complexity | $6,000, built in Next.js |
Startup site redesign (agency) | About $12k–$40k | $8,000 for up to 6 pages |
Each extra page | Often priced per template or page | +$500 per page |
Agency build on Framer | About $3k–$28k | Our website package is built in Next.js |
Agency build on Webflow | About $5k–$80k+ | Ask on the intro call |
Agency build on Next.js | About $20k–$120k | $8,000 for up to 6 pages |
Redirects and content migration | Often +10–20% on top | Scoped on the intro call |
Ongoing design and development | About $2k–$12k per month | $6,000 per month retainer |
- Designify website, up to 6 pages, fixed
- $8,000
- Per extra page
- +$500
- Typical agency range for startup redesigns
- $12k–$40k
- Often added for redirects and migration
- 10–20%
What drives the cost to redesign a website?
The cost to redesign a website is driven by page and template count, whether copy is included, platform and integrations, migration and SEO work, and how many people need to approve. Visual style matters less than people expect. A bold design on six pages costs less than a plain one on forty.
- Pages and templates. Every unique template needs design and build time. Repeated pages, such as blog posts, are cheaper once the template exists.
- Copy. Writing the words is real work. Some quotes include it, many assume you'll supply it. Ask.
- Platform and integrations. CRM, booking, product data, multilingual setups and gated content all add build and testing time.
- Content and SEO migration. Moving posts, mapping redirects and checking indexing is often the hidden 10–20%.
- Animation and interaction. Scroll effects and custom interactions take time to design, build and test for performance.
- Approvals. More stakeholders mean more revision rounds. Agencies price that risk in, openly or not.
Why are redirects and content migration often missing from quotes?
Redirects and content migration are often missing because they're hard to estimate before an audit, so they're left out or quietly assumed to be the client's job. The research we work from puts this work at an extra 10–20% of the project. It's also the work that protects your search traffic, so skipping it is rarely a real saving.
A migration involves listing every old URL, deciding what happens to each, importing content into the new CMS, mapping redirects and testing them at launch. Our guide on redesigning without losing SEO explains why each step matters. At Designify, migration work is scoped on the intro call, and we include redirects and SEO checks in any migration we take on.
For example: comparing two hypothetical quotes
For example, suppose you receive two quotes for a 10-page redesign. Quote A is lower and lists design and build only. Quote B is higher and lists copy, design, build, content migration, a redirect map and launch SEO checks.
To compare them fairly, add to Quote A what you'd pay to get the missing work done elsewhere: a copywriter for 10 pages, someone to migrate content, and someone to build and test redirects. Add the cost of your own team's time if you do any of it yourselves. Often the gap closes or reverses, and Quote B also carries less risk of a traffic drop after launch.
Is a fixed-price website redesign better than hourly?
A fixed-price redesign is usually better for startups because you know the total upfront and the agency carries the risk of overruns. Hourly pricing suits work with an unclear scope, but it makes quotes hard to compare and budgets hard to hold. Directional US rates of about $80 to $180 per hour mean a few extra rounds of revisions can move the total a lot.
Pros
- You know the total cost before the project starts.
- Quotes are easy to compare like for like.
- The agency is motivated to run an efficient process.
Cons
- Scope must be clear upfront; big changes mid-project need a change order.
- Very unusual requirements may not fit a standard package.
How can you lower your website redesign cost?
You can lower your website redesign cost by cutting pages to what's needed at launch, deciding early who writes the copy and limiting the number of approvers. These reduce work without hurting the result. Cutting migration or QA reduces price but adds risk.
Start by asking whether you need a full redesign at all. Sometimes a refresh or copy rewrite solves the real problem. If you're unsure, check the signs you've outgrown your website first. Then use a redesign checklist to prepare your audit, goals and content before you brief agencies; better briefs produce tighter quotes. Also budget beyond launch: our guide to website maintenance cost covers what comes after.
