By Mehdi HassanWhat should you change on your website after fundraising?
After fundraising, change your website in three waves: what must be live when the round is announced, what should follow within a month or two as the plan takes shape, and what can wait for a proper redesign. The raise doesn't change your product overnight, but it changes who visits the site and why, and some of those visitors arrive on announcement day.
This checklist is for any round, from pre-seed to Series B. It assumes you don't have a finished redesign ready to launch, which is the common case: the round closed, the announcement is set, and the site still describes last year's company. If you're planning the bigger rebuild, our website redesign guide covers the full process; this piece is about what to do first and what to deliberately leave.
What goes live on the day you announce the round?
On announcement day, the site needs an announcement post on your own domain, an updated about page, a careers page that's ready for applicants and a press kit. The announcement sends a spike of new visitors, including journalists, candidates, partners and curious buyers, so these pages need to be live and tested before the news goes out.
Publish the announcement on your own blog
Write the post on your site and link to it from the press release, LinkedIn and social. Say what the money is for and what changes for customers, not just who invested.
Update the about page
Add the round and the lead investors in one or two sentences. Update the team section with anyone who's joined and make sure every name and title is current.
Ready the careers page
List the roles you're opening, why someone should join now, and how the process works. Put roles in the CMS so they don't need a developer.
Add a press kit
A short page with the boilerplate description, logo files, founder photos and a press contact saves reporters guessing and keeps your name spelled right.
Add a small homepage link
A slim announcement bar or a line near the hero linking to the post is enough. Leave the hero itself about the product.
Test the plumbing
Check every form, demo booking, analytics event and the careers application flow the day before. Broken forms cost the most on the busiest day.
Should you mention investors on your homepage?
Mention investors once and briefly, on the about page and in the announcement post, and keep them out of the hero. Investor names can reassure buyers that you'll be around next year, but they don't tell a buyer what the product does for them. A homepage that leads with 'backed by' has swapped its value proposition for a credential.
A small investor line lower on the homepage is fine if your buyers are cautious about vendor stability, which is common in enterprise and regulated industries. Use investor logos only with permission, keep them visually quieter than customer logos, and never place them where customer proof should be. Customers are the proof that the product works; investors are proof that someone bet it will.
How do you reposition the site for the buyer the round is funding?
Reposition for the buyer your plan targets, but only after you've talked to enough of them to know what they care about. Many rounds fund a shift: from small teams to mid-market, from one industry to two, or from self-serve to sales-led. The site should follow that shift, not jump ahead of the evidence.
Start small and testable. Rewrite the hero so the new buyer recognizes themselves, add one use-case page for the new segment, and route that page to a demo or contact path that suits a larger buyer. Watch what happens for a few weeks before rewriting the whole site. Our guide to redesign vs refresh helps you judge whether the change is a refresh or a rebuild.
Hypothetical example: a 60-day post-seed plan
For example, suppose a startup selling scheduling software to independent clinics closes a seed round to sell to multi-site clinic groups. On announcement day it publishes the post, updates the about page, opens two roles and adds a press kit.
In the following weeks the founders run sales calls with clinic groups and hear the same three questions: how permissions work across sites, how data is protected and how billing works for several locations. They rewrite the hero to name multi-site groups, add one use-case page answering those three questions, and add a short security page. A full redesign is planned for later in the year, once a marketing hire has joined and the new segment is proven.
Which proof and trust pages should you add after the raise?
Add the proof and trust pages your next buyers will ask for: a customers page with stories you can stand behind, an integrations page if you connect to their tools, and a security page if anyone in the deal will review vendors. Bigger buyers bring more reviewers, and each one looks for written answers.
- Customers page. Named customers with permission, grouped by segment, and at least one real story with the problem, the setup and what changed.
- Security or trust page. How you host and protect data, who can access it, and your compliance status stated exactly: what you hold, what's in progress and when.
- Integrations page. The tools you connect to, described in a sentence each, so a buyer's team can check fit without a call.
- Pricing clarity. Publish plans, or explain how pricing works and what affects it.
Don't add a certification badge before the audit is complete, and don't use a logo you haven't cleared. New reviewers check, and a claim that fails a check costs more than the badge ever earned.
What can wait for the full redesign?
The changes that can wait are the slow, expensive or hard-to-reverse ones: a new information architecture, a new visual identity, a platform migration and a full content rewrite. They're better made after the new plan has met real buyers and after the people who'll own the site have joined.
Change | Do it now? | Why |
|---|---|---|
Announcement post, about, careers, press kit | Yes, before announcing | New visitors arrive on day one |
Hero and one use-case page for the new buyer | Yes, within weeks | Small, testable and easy to reverse |
Security, customers and integrations pages | Yes, as sales needs them | Reviewers ask for them in deals |
New sitemap and full content rewrite | Wait | Needs the tested message first |
New visual identity | Wait | Better shaped with the new team |
Platform migration | Wait unless the platform blocks you | Carries SEO and URL risk |
When the redesign comes, plan the URL changes carefully: our guide on redesigning without losing SEO covers redirects, and the signs you've outgrown your website help you judge timing. For budgets, see website redesign cost. If you've raised a Series A and are planning the full rebuild, our Series A website redesign guide covers the sitemap, trust pages and sales-ready structure in depth.
Who keeps the website updated after the raise?
Decide who owns the website before the new hires start, because a funded company changes its site far more often than a pre-seed one. New roles, new customers, new pages for sales and regular posts all need someone with time and access, or the site goes stale within a quarter.
The options are an in-house marketer with a CMS they can edit, a care plan for fixes and updates, or a design and development retainer for ongoing new pages. Our comparison of who updates your website after launch lays out each option, and our guide to how often to update website content sets a realistic cadence. If you expect a steady flow of new pages, our design subscription is a $6,000 monthly retainer for ongoing design and development, and our startup website design service covers the one-off rebuild.
