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Wix to Framer Migration: The Practical Guide

Wix to Framer migration: match slugs so most URLs need no redirect, move content by hand or CSV since Wix has no full export, and launch without losing SEO.

By Mehdi Hassan7 min read

The short answer

A Wix to Framer migration means rebuilding the site in Framer and moving content across by hand or by CSV, because Wix has no full export. Match Framer page paths and CMS slugs to your Wix URLs, including the /post/ blog path, so most pages need no redirect. Then redirect the few that change before switching the domain.

Key takeaways

  • Slug matching is the whole SEO strategy: every URL you keep identical is a redirect you never need.
  • Set the Framer blog collection path to /post/ and Wix post URLs carry over unchanged.
  • Wix has no site export, so plan a manual content move with a clear inventory and owner per page.
  • Rename junk Wix slugs such as /blank-1 deliberately and redirect each one.
  • Rebuild, don't recreate: Framer is the chance to fix layouts a Wix template forced on you.

Part of Outgrowing Wix, Squarespace or GoDaddy: Your Migration Options

How do you move a website from Wix to Framer?

You move a website from Wix to Framer by rebuilding the design in Framer, moving the content across manually or through Framer's CMS import, matching URLs so they don't change, and redirecting the few that do. Wix can't export a site, so there is no import button. The good news is that most marketing sites on Wix are small enough that a manual move is practical.

Framer suits design-led teams that want to change the site quickly. If you need a deeper relational CMS, compare the Webflow route in Wix to Webflow migration, or see every option in our hub on outgrowing Wix, Squarespace or GoDaddy.

What is the slug-matching strategy for a Wix to Framer migration?

Slug matching means building each Framer page and CMS item at exactly the same URL it had on Wix, so search engines see the same address with a new site behind it. Framer lets you set any page path and the path for each CMS collection's detail pages, which makes this possible for nearly every Wix URL.

Wix URL

Framer setup

Redirect needed?

/about, /pricing, /contact

Pages with the same path

No

/post/post-slug

Blog collection with detail path /post/ and the same slug

No

/blog

A page at /blog listing the collection

No

/blog/categories/name

A category collection or filtered page

Only if the path changes

/product-page/slug

Usually moves to a store or a product page

Yes

/blank-1, /copy-of-home

A meaningful new slug

Yes, one to one

The temptation is to tidy URLs while you're at it, such as moving /post/ to /blog/. Resist it unless the old URLs earn almost no traffic. Every changed URL depends on a redirect working forever, and every unchanged URL simply keeps its history.

What are the steps to migrate from Wix to Framer?

The migration runs in seven steps. Content and URL decisions come first, design second and launch last, with redirects tested before the domain moves.

  1. Inventory the Wix site

    Crawl every URL, export Search Console data for the last 12 months and note each page's title, description and traffic.

  2. Write the slug sheet

    Mark each URL Keep or Change, and give every Change a new path and a redirect target.

  3. Design and build in Framer

    Rebuild pages at their kept paths. Use components for repeated sections so later edits happen in one place.

  4. Set up CMS collections

    Create collections for blog posts and other repeated content, with detail paths matching Wix, such as /post/.

  5. Move the content

    Import posts by CSV where you can and copy page content by hand, re-uploading every image to Framer.

  6. Add redirects and SEO settings

    Enter redirects for every Change row in Framer's site settings, and fill in page titles, descriptions and social images.

  7. Connect the domain and monitor

    Point the domain at Framer, publish, submit the sitemap in Search Console and check for 404s daily for two weeks.

How do you move content when Wix has no full export?

You move content with a plan: a list of every page and post, a method for each type and a person responsible for checking it. Without that, small things go missing, such as alt text, image captions and the last paragraph of a long post.

  • Blog posts. Pull them from the Wix blog feed or a scraper into a spreadsheet, clean the HTML, and import the sheet into a Framer CMS collection by CSV. Check that every post arrived in full, since feeds often trim older posts.
  • Static pages. Copy the text into a document per page, edit it as you go, then paste it into the new Framer layout. This is the right moment to rewrite weak copy.
  • Images. Download every image from Wix and upload it to Framer. Copied content often still references Wix's servers, which break when the plan ends.
  • SEO fields. Copy titles, descriptions and alt text from the crawl, not from memory.
  • Forms and contacts. Export form submissions and contacts from the Wix dashboard, then rebuild forms in Framer or connect them to your CRM.
Hypothetical example: a 25-page Wix site with a 60-post blog

For example, suppose a consultancy has 25 Wix pages and 60 blog posts. The slug sheet shows 22 pages with clean slugs to keep, three with names like /blank-2 to rename, and all 60 posts under /post/.

In Framer, the 22 pages are built at the same paths, and the blog collection uses /post/ as its detail path with the original slugs. The only redirects are the three renamed pages, plus a handful for retired tag pages. The posts move by CSV after cleaning, images are uploaded in bulk, and each post is checked against the live Wix version before launch.

What does a Wix to Framer migration cost?

Doing it yourself costs your time plus a Framer site plan; check Framer's current plan page for prices and CMS limits. Hiring help varies widely: Wix to Framer moves are commonly quoted from around $4,000, and the typical migration ranges we see run from about $1,500 to $25,000 depending on size, design work and content volume.

What drives the price is page count, how many posts and products need moving, whether you redesign, and how many Wix apps need replacing. A full breakdown of Framer build costs is in Framer website cost.

What should you check after launching the Framer site?

After launch, check that every old URL works, every page is indexable and every form delivers. Most migration problems show up in the first two weeks, and they're cheap to fix if you catch them early.

  • Run your crawler against the full list of Wix URLs and confirm each returns the page or a single 301.
  • Watch Search Console's page indexing report for new 404 or redirect errors.
  • Submit test entries in every form and confirm they reach the inbox or CRM.
  • Check the site's headings, alt text and color contrast; see website accessibility remediation.
  • Make sure answer engines can read your key pages, using our AI visibility website audit.

Is Framer the right choice after Wix?

Framer is the right choice after Wix for design-led startups and small teams that want custom layouts, animation and fast edits without developers. It's a weaker choice for sites built around large, interlinked content collections, where Webflow's CMS is stronger.

Frequently asked questions

Does Framer have a Wix import tool?
No. Framer has import options for some sources, but Wix doesn't export sites in a usable format, so there's nothing for Framer to import. Blog content can be moved into a Framer CMS collection by CSV once you've pulled it out of Wix. Pages and design are rebuilt in Framer, which is usually faster than people expect for a small site.
Can I keep my /post/ URLs on Framer?
Yes. When you create the CMS collection for blog posts, set its detail page path to /post/ and use each post's original Wix slug. The URLs then stay exactly the same, and no redirects are needed for the blog. This one decision often removes most of the redirect work in a Wix to Framer migration.
How do redirects work in Framer?
Framer lets you add redirects in the site settings, mapping an old path to a new one; check Framer's current help docs for how it handles wildcard rules for whole sections. Add a rule for every URL you change, test each one after publishing to the Framer domain, and avoid chains where one redirect leads to another. Never point everything at the home page.
Will my site be faster on Framer than on Wix?
Often, but not automatically. Framer publishes optimized pages on its own hosting, and a clean build usually performs well. Speed still depends on image sizes, video, fonts and third-party scripts such as chat widgets and trackers. Rebuild with compressed images and fewer scripts, then check Core Web Vitals in Search Console after launch.
Can I move a Wix online store to Framer?
Framer isn't a full ecommerce platform, so a real store usually moves to Shopify, with Framer handling the brand site and linking to it or embedding products. Export products from Wix Stores as CSV for the new store. For a few products, a checkout link from a payment provider can be enough without a separate store.

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