By Mehdi HassanHow does page count affect website price?
Page count affects website price because every page needs copy, a layout and a build, but the cost per page drops sharply after the first few. The opening pages carry the expensive work: positioning, the visual direction and the component system. Later pages reuse that system, so they cost less to add.
That's why we price with a base plus a per-page fee instead of a flat rate per page. Our guide to how much a website costs for a startup covers budgets by scope and stage; this one shows exactly what different page counts cost on our model, and what to watch for when other studios quote by page.
What does website pricing by number of pages look like?
Here is our published pricing applied to four common site sizes. Every figure is fixed, in USD, and includes copy, custom design and a Next.js build. A site with a CMS also gets the CMS set up as part of the website package.
Site size | Designify price | Typical use |
|---|---|---|
1 page | $6,000 (landing page) | Launch, campaign or waitlist page |
2–6 pages | $8,000 (website) | Early-stage marketing site |
10 pages | $10,000 ($8,000 + 4 × $500) | Site with use-case or industry pages |
20 pages | $15,000 ($8,000 + 14 × $500) | Growth-stage site with solutions and resources |
- One landing page
- $6,000
- Website, up to 6 pages
- $8,000
- Each page after six
- +$500
If you're torn between one page and a small site, our analysis of whether a $6,000 landing page is worth it runs the payback maths.
How much does a 5 page website cost?
A 5 page website costs $8,000 with us, the same as a six-page site, because the base price covers up to six pages. In the wider market, a five-page site can cost anywhere from a few hundred dollars for a template to tens of thousands with an agency. Agency builds in our research run about $3,000 to $28,000 on Framer and $5,000 to $80,000+ on Webflow; these are typical ranges we see quoted, and they vary.
Five pages is the classic small business website: home, services or product, about, pricing and contact. For a startup, we'd usually swap "services" for a product page and add a demo or signup page. Our comparison of small business website cost covers the template, freelancer and studio routes at this size.
How much does a 10 page website cost?
A 10 page website costs $10,000 on our model: the $8,000 base for six pages plus four extra pages at $500 each. At this size, the extra pages are usually use-case, industry or integration pages that share one or two templates, which is why they can be priced lower than the first six.
Ten pages is where SaaS sites typically land once they start selling to more than one segment. Our SaaS website cost guide covers how that scope changes between a launch page, a full site and an ongoing retainer.
Why isn't every page priced the same?
Every page isn't priced the same because pages don't take the same work. A home page needs positioning, a narrative and several custom sections. A fourth industry page built on an existing template needs new copy and a review, not a new design.
- Unique layouts are the main cost. Home, pricing and product pages each need their own design.
- Template pages reuse a layout: industry pages, integration pages, comparison pages.
- CMS templates are designed once, then filled with items such as blog posts or case studies.
- Copy costs per page whether or not the layout is reused, because each page says something different.
Hypothetical example: counting pages for a quote
For example, suppose a startup lists 14 pages: home, product, pricing, about, demo, blog index, blog post template, case study template, and six industry pages built on one shared layout.
On our model, that's the $8,000 base plus eight extra pages at $500, so $12,000. A studio that prices every page at the same flat rate would charge much more for the six industry pages, even though they share one design. We confirm on the intro call how your page list maps to the price, so the number is fixed before work starts.
What drives website size pricing beyond the page count?
Beyond the page count, website size pricing is driven by copy, CMS complexity, motion and integrations. Two 10-page quotes can differ a lot because one includes writing and a multi-collection CMS while the other assumes you supply finished text.
Driver | Why it moves the price |
|---|---|
Copywriting | Writing and positioning for every page; often excluded from low quotes |
Unique layouts | Each new layout needs design, build and responsive testing |
CMS collections | Each collection needs a content model and templates |
Motion | Custom animation takes design and development time |
Integrations | Forms to CRM, scheduling and analytics events |
Content migration | Moving existing pages, posts and redirects |
We cover each of these in the 9 factors behind every website quote. Migration work in particular is scoped on the intro call, and we include redirects and SEO checks in any migration we take on.
Is per-page website pricing fair?
Per-page pricing is fair when it separates the base work from the extra pages, as ours does. It's unfair when it charges full price for template pages or hides copy and design system work inside an inflated per-page rate. Ask any studio what one more page costs after the base, and what that fee covers.
Our longer take on whether cost per page is fair compares per-page, per-project and hourly models. The website budget calculator helps you estimate the range before you talk to anyone.
