By Mehdi HassanWhat should you look for in a Webflow migration agency?
Look for an agency that treats the migration as an SEO and content project, not just a rebuild. The rebuild is the easy part: any competent Webflow or Framer team can recreate pages. What separates good agencies is how they inventory URLs, map redirects, protect metadata and monitor rankings after launch.
Second, look for neutrality. Many agencies publish one migration page per platform pair, each one selling their preferred platform. That's fine if their platform fits you, but you want someone who would tell you to stay put, or to choose a different destination, when that's the better call. Before you start comparing agencies, it helps to know roughly what the work should cost; our website migration cost hub sets the ranges.
How do you score migration agencies?
Use a weighted scorecard so the decision isn't made on portfolio aesthetics alone. Score each agency from 1 to 5 on each criterion, multiply by the weight and compare totals. The weights below are a suggested starting point that puts SEO protection first, because that's where a migration does lasting damage.
Criterion | Weight | What a 5 looks like |
|---|---|---|
SEO protection | 30% | Written process for URL inventory, redirect map, metadata, schema and monitoring |
Platform fit and neutrality | 15% | Builds on Webflow, Framer and code; explains why your destination fits |
Content handling | 15% | Clear plan for CMS export, images, authors, tags and languages |
Design and copy quality | 15% | Portfolio shows strong pages for companies like yours |
Pricing clarity | 15% | Fixed or line-item quote with stated exclusions |
Communication and ownership | 10% | One named owner, clear schedule, defined review rounds |
Adjust the weights to your situation. A content-heavy site should weight content handling higher; a site with weak conversion should weight design and copy higher. Just decide the weights before you talk to anyone, so a great sales call doesn't rewrite them.
What questions should you ask a migration agency?
Ask questions that force specific, written answers. Vague answers to any of these are a warning sign.
- Should we migrate at all? A good agency asks what problem you're solving before agreeing to move.
- How do you build the redirect map? Listen for a crawl, Search Console data and one row per old URL.
- Who checks metadata and structured data? Titles, descriptions, canonicals and schema should be checked page by page.
- How will you handle our CMS content? Ask about image re-hosting, rich-text cleanup, authors, tags and references.
- What isn't included in the quote? Get exclusions in writing; our migration quote checklist lists what to look for.
- Who monitors after launch, and for how long? Search Console coverage, 404s and rankings for at least several weeks.
- Will you redesign, rebuild one to one, or both? The answer changes scope and SEO risk.
- Can we start small? An audit, a pilot template or a trial week before a full commitment.
Should you hire a Webflow specialist or a Framer migration agency?
Hire for the destination you've already chosen, or hire someone neutral to help you choose. A Webflow specialist knows the CMS, interactions and limits deeply. A Framer specialist knows how to get speed and design quality out of Framer. A studio that builds on both, plus code, can tell you which one fits before you commit.
Pros
- Single-platform specialists know edge cases and limits in depth.
- Multi-platform studios can recommend the right destination, including staying where you are.
- Studios that also build in code can handle cases where neither builder fits.
Cons
- Specialists may recommend their platform even when it's not the best fit.
- Multi-platform studios may have fewer showcase projects on any one platform.
- Large agencies may hand the work to junior staff after the sales call.
If you're unsure about the destination itself, read our Webflow vs Framer comparison for agency sites and Figma to website: Framer, Webflow or Next.js before you start agency calls.
How much should a migration agency cost?
Agency quotes for website migrations typically range from about $1,500 to $25,000, depending on page count, CMS complexity, languages and whether design changes. Treat that as a range we see quoted, not a rule; prices vary by team, region and scope.
Compare quotes on what they include, not on the total. A low quote that leaves out redirects and content import is more expensive once you pay to fix lost rankings. Our guides to how long a migration takes and ongoing costs after a migration help you judge whether a quote and schedule are realistic, and the project plan template shows what a complete scope should cover.
For example, suppose you're comparing three quotes
Hypothetical example: quote A is the lowest and lists design and build only. Quote B is in the middle and adds content import and a redirect map. Quote C is the highest and adds redesign, copy and four weeks of post-launch monitoring.
Score them with the table above. A may score well on price and poorly on SEO protection. C may be more than you need if the design is fine. B could be the best fit for a one-to-one move, or C if the site's real problem is that it doesn't convert. The scorecard turns a price comparison into a scope comparison.
How does Designify approach migrations?
We start with the words and the URLs. Before any design, we look at what the site says, which pages rank and what each old URL should become. One small in-house team owns copy, design and code, so nothing gets lost between a writer, a designer and a developer.
Our fixed prices are public: a website is $8,000 for up to six pages plus $500 per extra page, a landing page is $6,000 and a monthly retainer is $6,000. Migration work, such as content import and redirects, is scoped on the intro call, and we include redirects and SEO checks in any migration we take on. We've worked on 60+ projects across 14+ industries and hold a 4.92 rating on Contra across 11 reviews.
We're not the right fit for everyone. If you need a very low-cost, like-for-like rebuild with no design input, a freelancer may serve you better. If you're moving a translated WordPress site, our notes on WPML and Polylang migrations show what that work involves, and if you're leaving a simple site builder, see our guide to GoDaddy website builder migrations.
When should you skip the agency entirely?
Skip the agency when the site is small, has few ranking pages and you have someone who can own the redirect map and QA. Platform import tools and AI coding agents have made small migrations much cheaper to do in-house.
You might also not need a migration at all. If the real problem is a price increase, a design that doesn't convert or copy that doesn't explain the product, fixing that on your current platform may be cheaper and safer. Our comparison of DIY vs freelancer vs agency and the guide to migrating and redesigning at once help you decide.
